SHIRTS OFF FOR THE BOYS
In New Zealand we have a football tradition of taking our shirts off and swinging them around our heads if our team is winning with ten minutes to go in the game.
As students, we came up with this campaign to send out a Facebook/Youtube invite to encourage New Zealanders to take their shirts off for an entire day if the All Whites were to beat Paraguay in their final pool match at the FIFA World Cup 2010.
Unfotunately we lost. So we made another video inviting New Zealanders to welcome the All Whites home, shirts off at the airport.