New Zealanders have a unique take on the English language. With mixed up vowels and absent consonants, no one seems to understand them.

Not even Santa.

‘A Very Merry Mistake’ is an integrated campaign that shows how a little misunderstanding can lead to very big problems for Santa over Christmas. Fortunately, Air New Zealand's Cabin Crew - experts in all things Kiwi - are on hand to help.

Launching with a hero film, the campaign was extended through social, OOH, and even our inflight service, getting Santa’s charmingly mis-made toys into the hands of kids all around the world.